As an open platform with a SAAS business model, BON2 allows merchants to sign up and list for sale any products or services that fit within our guidelines. In many cases, this means the same product or service may be available from multiple sellers.
To improve the ability for BON2 end users to find and buy products, BON2 associates every business and its services or products to a general category. From here it is up to the merchant to list their products with the best details as possible for our BON2tv player, websites and search engine to identify and display back to end users.
BON2's algorithm selects the "best" keyword metadata to present in videos by factors such as the item type, color, setting or use of the product within the associate video and other factors.
The additional feature we offer to merchants is our Ad campaign. Here you'll find that your brand/products or services are displayed across multiple streams to millions of people. This is the new way for e-commerce merchants to advertise on television/video/news and etc with a more affordable and far reaching options. Our current content partners feature a variety of station types ranging from high profile celebrities to micro influencers. When you use our Ad campaigns you are bidding to be seen in this content, news blogs or wherever there may be a shopper interested in an item at any moment. It can be on our website. It can be when someone has embedded an article into their own website. It could be any app powered by BON2. When end users pause to see similar products or services that they see on the video at that very moment. BON2 tracks where users are interacting the most and presents your campaigns products or brand according to your bid. With the help of the keywords you've used to associate your brand/product or services we math them up with what the creator has used to create the interactive icons.